Twitter associate with Walmart to introduce Live Shopping

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Live streaming is popular among users on various social media platforms, including Twitter. Companies are announcing new ways to permit users to link during a live stream with call to action buttons. Twitter has introduced live shopping on its platform in collaboration with Walmart.

Live Shopping on Twitter will have multiple sections including Live Broadcast, Shoppable Banner, Shop Tab and Join Conversation section. On the Live Events page, users can click on the Banner & Shop tabs to check out products and purchase them. Additionally, the live stream video runs in an in-app browser. So users can view the stream together as well as purchase products on the merchant’s website.

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Debuting in association with Walmart and launching Eastern Standard Time on November 28 at 7pm. Users will be able to watch the live stream and make purchases from Walmart’s official Twitter handle (alWalmart). Products available for purchase include home furnishings, electronics, home furnishings, seasonal decorations, clothing and more.

Also, next week, Twitter will announce the Shop module with more merchants. For non-startups, the Shop Module is a dedicated space where businesses can showcase their products and get to the top of this profile. Finally, Twitter is also planning to introduce a Twitter Shopping Manager soon, and we should know more in the coming weeks.

Commenting on this, William White, Chief Marketing Officer at Walmart said:

Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focus on charting new territory in shoppable livestreams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertain.

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