boAt Watch Iris with 1.39-inch AMOLED display launched for Rs. 4499

boAt has launched its new smartwatch ‘boAt Iris’, the company’s first smartwatch model with 1.39 (454 x 454 Pixels) 462 PPI high-definition round AMOLED display and supports multiple cloud-based watch faces via boAt Hub app.

It offers notifications for event, text, call, email and social media, as well as sedentary alerts, and alarms. The smartwatch comes with 24×7 Heart Rate and SpO2 monitoring. There are 8 built-in Active Sports Modes that includes walking, running, cycling, skipping, badminton, basketball, football and swimming. It has IP68 ratings for water resistance and promises up to 7-days of battery life.

The boAt Watch Iris  comes in Active Black, Flaming Red and Navy-Blue options in silicone, or  leather finish options, is priced at Rs. 4499 and is available from boAt Website.

Commenting on the launch, Aman Gupta, Co-Founder and CMO, Imagine Marketing Pvt. Ltd. Said,

Smartwatches have become the fastest growing wearable category this past quarter as per the latest IDC data and we are happy to be announcing the brand’s very first AMOLED smartwatch. boAt Iris is our most premium smartwatch in the market and we are looking forward to a positive reception from all our boAtheads.

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